Chacok concept store – Paris
Collaboration with Brio
The prestigious brand ready-to-wear Chacok appealed to Brio to accompany its repositioning strategy and review the architecture and design of its stores. With the new Chacok Studio shop in the Rue Montmartre (Paris 2e), the brand enters a new cycle with an address that wants to be a laboratory dedicated to new collections.
A concept for “evolve without denying,” capitalizing on the grounds that show the rich history of Chacok for over 30 years. With the studio collections are enhanced by the dramatization of the leading products. Fairy lights, textures and graphics give back an important place in the sensory. A dirt gray shade, warm, deep shade that evokes the suede, stone, fur, colors with luxurious connotations, a gold key to sublimate. A new concept store that values the lifestyle of Chacok through a chic location, designed and hyper-feminine.