Guy Degrenne concept stores merchandising

Collaboration with Brio
With a large network of stores, Guy Degrenne is also present in department stores. To give a new impulse to the brand, Guy Degrenne has called on Brio to create a new retail concept (brand stores and corners)
• An innovative concept and design furniture and scalable
• A colorful shop where each space is a separate universe
• A dynamic merchandising
• A multi-channel approach to create bounce between online sales and sales point
• A response to new consumer regarding lifestyles evolving