Memphis and Post Design Gallery – Milan

For the 30th Anniversary of MEMPHIS, POST DESIGN GALLERY hosts an Art and Design worldwide competition of Ideas.

I M A G I N A T U R E  2 0 1 2
The competition asks for a new understanding of the function
of Imagination by international young artists and designers, who will
have to invent an object which emphasizes the controversial relation
between Humans and Nature. The seed of the human curiosity, the hunger
for discoveries and the manual and intellectual creativity is drawn
within Art, Design and the ancient profession of Inventors. Nature has
always been a muse for human imagination, the geometry and the patterns
and textures that constellate the natural landscapes, written into the
human’s mind, sneak into the collective cultural memories. The ancient
relationship between Humanity and Nature, necessary and instinctive,
brings Mankind back to the need of dealing with space through fastening
the use of time. The object becomes a necessity for all humans, animals
with no defenses apart from their own minds.

What does the Human need to go back to natural sensations?
What aspects of Nature can help to rediscover these instincts?
What can Humans build to understand better the magic of
Nature? What is written behind this natural stage constellated with
lives?
How can we translate the natural language into material forms?The projects were judged according to Shape definition,
Aesthetics and Philosophy. An important factor that has also been
considered is the practicality and function of the project in relation
to the theme’s development. Start imagining!

PROJECT CURATED BY THE ELEPHANT MOVEMENT